We agree what belongs on it.
A short conversation about what you sell and who calls you, and the site gets sized to that. Some businesses need a product line; some need one page that answers the phone.
Every business is different, so we settle what goes on the site with you before we build.
Your Google Business Profile is set up, filled in and linked to the site, so the hours, the phone number and the services read the same in both places. Verification is part of the build, including the appeal if Google bounces it the first time. Most people see the listing before they ever reach the site.
Drag the row, or use the arrows.